TikTok launches 3 new ad formats TikTok is changing its approach to social commerce, streamlining the process for marketers as they plan for the busy fourth quarter and year-end holiday window.
The new Shopping Ads formats also aim to simplify product discovery and navigation for users of the popular video sharing app.
Connection Makers
Here’s a look at the three new formats:
Video Shopping Ads: These are relevant videos with the option to shop on the For You page for people to view your products.
Catalog Listing Ads: Showcase your product catalog across the entire platform – no videos needed!
LIVE shopping ads : Drive engagement from the For You page to LIVE moments and show your products to the audience who are most likely to buy.
Some of the benefits of these new ad formats on TikTok are:
You show the full potential of all your products with your catalog in more TikTok locations.
You meet your shoppers at every step of the buying process.
You reach the audience most likely to buy directly.
Your TikTok ads have higher performance and optimization opportunities.
TikTok is one of the most engaged platforms and preferred by many Gen Z and Millennials. Much of the content produced on TikTok is reused on other platforms such as Instagram and Youtube.
Here are some key TikTok stats you should keep in mind:
Monthly active users: 1 billion active users.
Estimated time on the platform: 89 minutes per day
User ages: between 10 to 29 years old
We remind you that TikTok is known for less polished short videos and memes. 38% of consumers consider it to be the platform they have used the most in recent years.
It is highly recommended that the content you make for TikTok is authentic as the goal is to build trust with consumers on the platform; according to Social Sprout 73% of users feel a deeper connection with the brands they interact with on TikTok versus other platforms. Considering that nearly half of users say TikTok helped them make purchasing decisions, that trust can go a long way.
As we mentioned to you earlier, TikTok content and trends can inspire other social content on the other platforms, this helps you understand what topics are relevant to younger consumers.
While TikTok is still a platform to reach Gen Z, the app has enamored older audiences, which also allows you to reach a more cross-generational audience.
So, with the new TikTok ads, it may be the perfect opportunity to try out this social network marketing. Here are some tips for your next TikTok Ads campaign:
Humanize your brand: what works best is the type of material that features people who share their story, give their opinions or inspire you to try new things.
Rethink The Path: forget the typical upload one or several images/videos and add music. Implement storytelling, help your audience solve a problem, provide some entertainment.
Collaborate with content creators: TikTok’s popularity is due to the fact that it proved that we can all be content creators. In your next campaign, consider incorporating a talent that is extra charismatic to help you boost your brand.
Want to create an innovative and unique campaign on TikTok? Let’s Talk!
If you liked this blog, we recommend: We explain how Instagram’s algorithm works.
Source: Marketing Dive
